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Rocks, Pebbles, Sand & Water: The Elemental Truth About Social Media
flickr: Straaf When I started my doctoral program four years ago, the first semester was filled with a lot of forced reflection. We read books like Parker Palmer’s Hidden Wholeness, Tom Rath’s...
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Beyond Marketing: Social Media as a Cost-Saving, Life-Saving Healthcare Strategy
flickr: webtreats Last week I was trolling ProQuest for recently published dissertations. I do this regularly to try and be on the front end of Internet and social media research. Before being...
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Social Marketing as Health Intervention: A Profitable Partnership
flickr: surlygirl A few years ago, researchers in Baltimore teamed up with their city’s Experience Corps (EC), a volunteer program that recruits adults who are 55 or older to volunteer in the public...
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From the Archives: Stop Blocking Social Media
Editor’s Note: I’m returning to Mayo Clinic this week for the Fourth Annual Health Care Social Media Summit. It made me think about a post I wrote last year encouraging hospitals to stop blocking...
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The Power of Blogging at Mayo Clinic’s Social Media Residency
I’m sitting in a room with 60 Social Media Residency students at the Mayo Clinic entering blog posts as part of our residency homework. Yesterday I spoke to the group about social media strategy, and,...
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This Book’s For You
If you are new to health care social media and wonder why to even get involved, this book’s for you. If you are involved with health care social media and want inspiration, this book’s for you. If you...
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Hospitals: Four Steps To Manage Your Social Media in 10 Hours a Week
If you have been half-heartedly dabbling in social media for your hospital or clinic, I have some important news for you: It’s time to get in or get out. I understand that your day is already packed...
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The Aruba Chronicles: Best Practices in Health Care Social Media
This week I’m in Aruba presenting to physicians, certified nurse midwives and nurse practitioners at the Symposia Medicus 17th Annual Conference on Clinical Issues in OB/GYN. Thanks to a great client,...
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Social Media: Pinch Hitting Medical Home Runs
With discussions of healthcare reform permeating our hospitals and clinics, I’ve been on a quest to read “success stories” to gain insight into how organizations have achieved improved care with...
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Attention Doctors: Social Media Really Can Make Your Life Easier
Editor’s Note: This is the fourth in a series of blog posts about Dr. Jeff Livingston, an OB/GYN who got hooked on social media when his teenage daughter suggested he launch a My Space page to reach...
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